In 2023, I left a comfortable high paying executive role after 13 years in the software development industry. Despite having grown rapidly with promotions, compensation and praise, I noticed that my motivations never grew at the same pace.

I spent 13 years building software for other business owners. I loved the field and would have enjoyed working the rest of my life in it.

I joined the workforce, as a programmer analyst. Within 4 years I had been promoted twice to a Senior Business Analyst. In 8 years, I became a software product specialist and by the 12th year I was the country head of a major European Organisation.

I was great at building SaaS businesses and many founders enjoyed my company.

At the height of my career, I was making 60L/Yr after taxes and I could’ve been making 1.5X if I stayed in the workforce.

My work life balance was not bad either. I didn’t need to prove myself anymore, and I could get everything done in 40 hours a week. My team worked from home, and I rarely needed to open my laptop at night or weekends.

All of the founders, CEOs that I reported to were kind and empathetic (except one) and I’m very grateful for the opportunity to have worked with them and learned from them.

The Decline

Despite all this, my motivation to go to work each morning kept decreasing — almost in an inverse trend to my career and income growth.

When I first joined the workforce, I was extremely motivated. My team and I had goals and we achieved it the best way we could. Life was good. I did the best work I could for its own sake and was mostly self organised.

However as I started going up the hierarchy, I started leading people. My work involved managing people not the work itself. At any given time, what could be done was based on my ability to convince people of the opportunity by showing them the exact path (Roadmaps). If you’e ever worked in reality, you’d know that roadmaps are the most useless waste of effort because tech, trends and domain change every other week. This slowed down my ability to create value in the companies that I worked in.

But not just that, I needed to navigate the complex political environments of leadership, stakeholder management and finances. What was once a fun job of building products had now become an effort to maintain an opinionated political machine that didn’t need to exist. Along with the inherent restrictions of working in a large org, like how to do the work, what to work on, how to set unnatural goals kept squeezing me to do things that I’d rather not do.

And slowly but steadily, I started loosing my creativity, freedom and impact.

Was all that money worth losing your identity?

The apparent dichotomy keep eating at me day and night.

Was the purpose of work to be dull gear in a machine that could replace you when you wear out? Or was there more to life?

The Wake-Up Call: COVID-19

The 2021 COVID wave in India became my moment of clarity.

During those uncertain times, I confronted a sobering reality: despite my impressive salary, I had built no significant income-generating assets for my family.

My financial security hung entirely on my corporate position—a precarious situation in an age of rapid technological change and frequent layoffs.

I realised the danger of remaining just a cog in the machine. Without a personal safety net, I was vulnerable.

This stark awareness fuelled my desire to take control of my career and build something meaningful for myself.

Predicting The Future

Working with CEOs and other product leaders working on the bleeding edge of tech gave me another major insight.

Human resources were incredibly costly and taxing. E.V.E.R.Y.O.N.E, given a choice would prefer to reduce their staff head count, not increase it.

In 2022, I started preaching that tech was becoming so good, that it was going to replace people.

In 2023, a great many companies laid off 100’s of thousands of people – vindicating me.

All this led to me to the understanding that the only way for me to survive and maximise my creativity, freedom and impact in the future is to own a revenue generating business.

So In early 2023, I quit the corporate rat race.

The Entrepreneurial Pivot

My transition wasn’t immediate or perfectly planned. I knew I needed to find a new to work and earn money.

Not millions and billions – but just enough money to live comfortably into the future.

Is that too unambitious? I don’t think so.

I did a Google search and discovered that 8 of the top 10 richest people in the world got rich because of SaaS. And since I was familiar with SaaS – I decided to build SaaS.

Just one problem, I didn’t have the money to hire a team or the coding knowledge to build SaaS by myself.

Then Low Code tools and AI entered the scene.

I spent a year figuring it out and realised you could build enterprise grade apps. I realised it was the future of software development.

Many dismissed my ideas—until last month, when they saw that Axis Bank and ICICI Bank (India’s two largest banks) are utilizing low-code tools to develop and maintain their apps.

I predicted that it wouldn’t be long before we saw one or two-person million-dollar companies. Fast forward 18 months: Flexiple, an Indian startup, is on track to earn $3 million in ARR this year, having built its entire platform using low-code tools.

I went on to build evallo.app and anntho.com.

Today I help others turn their dreams into reality by leveraging code and content as well.

Reflections

I was at the right place at the right time.

The transition from corporate executive to entrepreneur isn’t just about changing jobs—it’s about reclaiming control over your creative and financial future. At a time where AI and automation are reshaping the workforce, building your own digital assets isn’t just an option—it’s becoming a necessity.

Building A SaaS helped me

• Reignite my passion for creativity and innovation
• Own my own money making asset
• Overcome my imposter syndrome
• Get compound results on my work
• Control my time

Instead of being a cog in a machine, I am now the architect of my own success, shaping not only my future but also the futures of others through my work.

I realize that the leap of faith I took was about more than just escaping a job. It was about reclaiming my sense of purpose and passion.

Today, I’m more motivated than ever to help aspiring founders navigate their paths in the world of low-code and AI.

The satisfaction of seeing others achieve their dreams drives me to continue growing and learning.

The road ahead may still be challenging, but I embrace it with open arms.

I know that the journey to build something meaningful is worth every hurdle. My story is just beginning, and I can’t wait to see where this adventure leads next.

Your Time to Act

I urge you to consider the current landscape. With layoffs becoming increasingly common and the job market evolving, now is the time to take charge of your future. The world is shifting, and those who hesitate may find themselves left behind.

What is your plan if you are let go this month?

“At a time where AI and automation are reshaping the workforce, building your own digital assets isn’t just an option—it’s becoming a necessity.” – Pramod George

Look around—many are leveraging these new technologies to escape the rat race and build a profitable business that they own.

Remember: The goal isn’t to build a unicorn startup. It’s about creating sustainable, independent income streams that give you freedom and security. Start small, learn continuously, and focus on solving real problems.

The question is, will you be among them?

Don’t wait for the next round of layoffs or the next industry shift to wake you up.

Take that first step today—start small, embrace the low-code revolution, and empower yourself to build something that reflects your skills and dreams.

The journey to independence is just one APP away, and I’m here to tell you: it’s worth every ounce of effort.

Are you ready? 👇🏼