When I started my first SaaS, I thought the key was figuring out what people needed.
I spent countless hours analyzing data, conducting surveys, and seeking advice, convinced that logic would lead me to the perfect solution.
I asked for advice. I debated with my team. I overthought every feature.
But sales were dismal.
And you know what?
I was wrong.
People don’t buy what they need.
They buy what they want.
Why Are People So Hard to Figure Out?👇🏼
Think about it.
How many times have you bought something you didn’t need but desperately wanted?
That new gadget. The designer shoes. The subscription to something that makes life feel easier.
People are emotional first.
They decide with their hearts and use logic to justify their choices later.
This is why sitting around and trying to figure out what people “need” doesn’t work.
You’ll never guess your way to success.
Stop Asking, Start Testing👇🏼
I’ll tell you what does work:
Stop asking for advice. Stop overthinking.
A/B test the shit out of it.
That’s your answer.
When I stopped trying to think my way into the perfect SaaS and started testing small ideas, everything changed.
I’d launch features quickly. Some would flop, but others would hit big.
And those wins? They showed me what customers wanted—not what I thought they needed.
The Shift That Changed Everything👇🏼
At my second SaaS startup, I stopped thinking and started doing.
Instead of arguing over what features to build, we ran tests.
We launched early and adjusted fast.
We stopped guessing and let the market decide.
One small experiment led to a feature that doubled our revenue.
Not because it was “logical,” but because it made our customers feel excited to use our product.
If I could go back and start over, I’d skip the guesswork.
I’d focus on building, launching, and learning fast.
But this kind of rapid iteration and pivoting was not possible earlier than 2024. Building a SaaS was hard work. You needed a large team, lots of capital and long term strategy to build anything – and any changes to the plan were hard to implement.
Not anymore – today thanks to lowcode and AI, I can launch the MVP (Minimum viable product) of my app in 2-3 weeks and iterate in hours, not years.
And this has opened us to a new way of building SaaS – one that specifically allows people without coding knowledge to also build App Businesses.
Remember – It’s not about figuring everything out before you start.
It’s about getting your idea to market quickly so you can learn what works.
The market will tell you everything you need to know—if you’re willing to listen.
So STOP trying to figure out what people need.
Go to market to validate.
And keep doing it till you hit GOLD!
If you’re ready to get started, read this 👇🏼
