Choosing the right name for your business and/ or website can be very confusing and frustrating because it is important that you get it right the first time around.
The advice in this article is mainly focused
In this blog post, I am going to share some tried and tested tips and insights that will help you select a website/ business name that you can be proud of and one which works for both SEO and your audience (r
It is very important to TAKE YOUR TIME on this step as your business/website name is a very important branding factor in attracting customers and representing your business.
If this is the first time you’re hearing about the tern “Domain Name” then here is a crash course.
A domain name is your website name.
A domain name is
anaddress where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet.
Computers use IP addresses, which are a series of number. However, it is difficult for humans to remember strings of numbers.
Because of this, domain names were developed and used to identify entities on the Internet rather than using IP addresses.
A domain name can be any combination of letters and numbers, and it can be used in combination of the various domain name extensions, such as .com, .net and more.website.com
Here’s why I’m stressing on choosing your business/ domain name wisely.
Here is my backstory!
I made the mistake of choosing my domain name casually for my first website and after a year, I realized that my domain name didn’t really represent my business properly.
Unfortunately, when I wanted to change it, it was too late, I had already shared a lot of backlinks and created a following which was going to be difficult to pass on to my new domain.
Not to mention the SEO rankings!
It’s not impossible to carry over your internet points to a new domain name, but it is not without its fair share of problems! If you can avoid it, avoid it!
I have created a checklist to help everyone with the domain selection process and towards the end of this blog post, I am going to share some tools that will help you brainstorm ideas when you’re feeling lost. Cool?
Now it goes without saying, that even before you start to think of a domain name, you must have a very good understanding of what your business is going to achieve.
This will really, really, really help you decide on a better name, so spend time figuring this out first!Pramod George
So let’s get to the checklist!
THE CHECKLIST – How to choose the best domain name
1. Is it brandable?
The first is, Make your domain name brandable!
What is common amongst the domain names of the biggest businesses on the planet?
Answer? They aren’t keyword-stuffed and are brandable.
Post-2016, Google no longer considers keywords in the domain name for ranking a business..so Why bother?
Rather BRAND IT!
So before you think of a domain name, think of it as a brand name!
Imagine a name you would hang in front of a physical store. A good domain name describes your business and makes it easy for customers to find you online.
If you can’t hang your domain name on your physical storefront, then it doesn’t make for a good domain name!
No one would name their brick and mortar store “10besttouristlocations”.
A more realistic business name would be “India Holidays” or “Delhi Tourism”.
Remember Google prefers brand names to keyword stuffed domain names.
Another advantage of choosing a brandable domain name is the ability to grow it and/or sell it.
It is easier for “DelhiTourism.com” to branch into other tourism services than it is for “10besttouristlocations.com” to do so!
It’s also easier to sell your business if it has “character”!
Here are a few more tips to help you come up with a brandable name.
- A brandable name should be fun to say out loud, and not difficult to memorize immediately.
- A brandable name doesn’t need to have a specific meaning (eg ‘Google’ is not a word, ‘YouTube isn’t one either).
- A brandable name is unique — your competition doesn’t use anything similar.
- A brandable name is easy to memorize — not too wordy, without complex vowel combinations.
- A brandable name is easy to pronounce and dictate over the phone.
- A brandable name sounds trustworthy — some names can be a little shady by definition, for instance, WinTheLotteryToday.com may be too bold, but Lotterio.com sounds way better.
2. Does it follow the KISS principle?
KISS simply means – Keep It Simple Silly!
When deciding on a brand name, think of the following!
- Is it short?
- Is it easy to remember?
- Is it easy to pronounce?
- Can it be easily confused with other words? eg: Die, Dye!
Decide on the shortest domain name you can think of. The biggest brands have simple, short and brandable names. Eg: www.google.com, www.amazon.com, www.landrover.com, www.newyorktimes.com.
If your domain name is long, it must be easy to remember.
Remember also to make sure that your domain name is easy to pronounce and not easily confused when you say it on your Podcast or YouTube channel!
After you’ve decided, make sure you check with your friends and family to validate if your domain name ticks these boxes!
3. Is it a “.com” extension?
The third thing to consider is to make your domain name a .com TLD
Having a .com domain extension is a definite advantage in both SEO and practical terms.
The .com TLD is by far the most commonly used and recognized TLD.
People already have a built-in association with .com being the default extension for a website. Everyone assumes that a website’s extension is .com.
You can use this to your advantage and build a higher-quality brand by simply choosing a .com extension.
Now, this is going to sound controversial, but if your website name with the .com extensions is taken, then perhaps you should either forget about that name entirely or try contacting the current owner to see if they’re willing to sell the domain to you. Warning! This could be expensive.
I remember the problem with not having a dotCom extension when I repeatedly searched for a website called Zencourses as www.zencourses.com when actually the website was located at www.zencourse.co.
So try to avoid confusion and stick with a .com extension.
4. Is it copyright free?
Don’t get into any unnecessary legal hassles. Make sure the name you are choosing isn’t already associated with any other giant.
Do a quick Google search to see if there are any other businesses that have the same name.
5. Check social media for @username
The 4th thing to consider is if your domain name is available on social media platforms as a username. Now, this is something that a lot of people don’t recognize as important to brand building until it’s too late, and you won’t find other YouTuber’s talking a lot about this step, because many haven’t actually come this far.
Having the same @username across multiple platforms will make it easy for your audiences to find you online on “their” favorite social platforms!
Bonus Tips For Difficult Scenarios
Sometimes finding a name that isn’t already taken is difficult!
Here are some tips that will help you find a brandable name for your next business!
Use thesaurus.com to find synonyms to replace words in your business.
Try a different language
Use Google Translate’s feature to find
Pick two words to create a new one! This creates new names that can be highly brandable!
Use Prefixes or Suffixes
Add a prefix or suffix to your domain name to get a unique name that isn’t already taken!
If sportsguru.com is not
use leandomainsearch.com to get all kinds of combinations for suffixes or prefixes for your domain name.
Once you’ve decided on your website/ business’ name, you need to register your domain. If you want to learn more about the best tools, things to remember and other tips and tricks to registering your domain name, check out these articles specifically!
Things To Avoid
- Don’t use numbers or dashes in your name. They are hard to type, look unprofessional and is not brandable.
- Don’t use spellings which can be misunderstood as another word. Like ‘to’, ‘too’, ‘hair’, ‘heir’.
- Don’t misspell! Please check your spelling before buying your domain name.