Is there anything you can do for your online business even before you create your brand’s website?
Yes there is!
Doing these things before launching your brand will give you a flying start and incredible momentum for your website’s launch day!
Between the time that you decide to create a online business and actually creating one here are 7 things that you can do to give your business the prelaunch boost!
1. Create a Business Gmail ID
Before you start your online journey, I strongly recommend having a separate Gmail ID for all things related to your business.
Having a separate email ID will help you separate your business emails from your personal emails and in the long run, this will be a huge advantage and you will thank me for it.
A dedicated business email will also help you create a separate business accounts on social media platforms like Twitter, Facebook, Instagram and Pinterest.
Now this is not to be confused with your official email id that you will be sharing with your audiences.
For example, email@example.com is my unofficial Gmail id which I created for my business and the one I use to register for all my online services and firstname.lastname@example.org is the official email id that I share with my audiences.
There are several other advantages to having a separate Gmail ID for your business which would be too long to list in a blog post, but sufficient to say that as your business grows and you have other team members work with
2. Brainstorm An Amazing Domain Name
Before you buy your domain name for your website make sure that your username/ Domain Name/ Business name is available on all social media platforms.
Your domain name is your online identity so take the time to formulate a meaningful name.
You can learn more about brainstorming an amazing business name here.
Having the same username across different social media platforms can really help audiences find you and it also helps your brand look professional.
Unfortunately, it’s not so simple with YouTube. YouTube keeps changing its policies from time to time and a recent policy change made it even harder to get your custom URL. To create a custom URL for your channel, your account needs to:
- Have 1000 or more subscribers
- 4000 hrs watch time in the last 365 days
- Be at least 30 days old
- Have an uploaded photo as channel icon
- Have uploaded channel art
In general, a YouTube channel may only have one (1) custom URL and custom URLs cannot be transferred or assigned to anyone. So make sure that your desired channel name is not already taken.
If it is taken there is not much you can do about it. But I like to think of this as an opportunity to think of a better channel name.
3. Get Started With Social Media
For example, before I created my website www.pramodgeorge.com, I created a Twitter, Facebook, YouTube and Instagram account and started creating content and building an audience and gaining credibility.
4. Create Your Social Media Integrations
Wouldn’t it be amazing if you could post to one social media platform and then have it automatically posted on all your social media sites?
Well it is possible and it is important to build these integrations and that is why you do not need to wait till your website is ready to get started with this step.
This can be done with the help of social media posting software like crowdfire hootsuite buffer meetedgar etc. But most of these are paid software. Instead I use a free online software called IFTTT
<iframe width=”560″ height=”315″ src=”https://www.youtube-nocookie.com/embed/YVx3xBusuuQ?rel=0&controls=0″ frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe>
Setting up these integrations has helped me save a lot of time after launching my website.
5. Buy a Domain Name
Since your online identity is going to last a long time, it is also important to register your domain name with a trusted domain registry service that you are sure you can have a very long term relationship with.
My recommendation for the best domain name registrar is Google Domains and I’ve written extensively about why it long-term is the best domain name registrar in the world.
6. Learn Google Analytics
Google Analytics is a powerful tool to measure the growth of your website. This measurement is especially important during the first few weeks of your website’s launch.
Unfortunately, Google Analytics is a complicated and powerful tool. It takes time to set up properly and truly understand the information from the analytics tool.
This is why I recommend all online business owners to first take a course on Google Analytics before they create their website.
Understanding the offerings of the tool can even help you rethink your design of the website.
7. List Websites That Inspire You
Here are some quotes to Live by
- Don’t re-invent the wheel.
- Good artists copy, great artists steal.
Chances are that whatever you’ve decided to make, someone has already done it and you should make the best use of their result. A successful business has already spent a ton of money and effort into researching what works and what doesn’t. You don’t need to re-do all the research. Simply learn by what you see them doing and do it better.
Before you start designing your website make sure you collect the list of websites that inspire you and those that you want your website to mimic. Use them as a template when you are designing your website.