build profitable products that the world needs and loves

I help companies create and scale their product management function

Products built
1 +
leaders developed
1 K
Lives touched

What I help with

Build a smarter product organisation

Team building is tricky, which is why I’ll help you design the org you need to succeed, understand your skills gaps, and scale or educate your teams, including increasing autonomy, cross-functional collaboration, and communication across the organisation.

Develop Product Strategies And Transformations

Your customers and your business are unique. Find the best ways to serve them by hiring me to help shape your strategies, help you execute well, or be your internal advocate when working with external transformation agencies.

Coaching Product Leaders And Their Teams

We all need coaching, and even if you’re on the right track it helps to have an experienced coach help you navigate the many unique challenges of product leadership and being part of a high-performing product organisation. 

Cultivating Communities Of Practice

Make success sustainable with a working community that knows how to ask the important questions, find answers, and work together to learn and iterate. I’ll help you design the space for people to continue improving things long after I’m gone.

Whether you want to build a product management org from the ground up or level up an existing team, bring me on board (literally), or hire me to coach, run a workshop, or give a talk, I’ll help your company become a highly-skilled, product-focused organisation that works well together.

The Missing curriculum for profitable product development

The Value Framework

We live in an imperfect world. Teams aren’t always self motivated or self organized. It’s difficult to prioritize change over a plan. Profits are important and teams are humans too and cannot sprint forever!

I wrote the book “The Value Framework” to give startups and product teams a framework to ENSURE profits and that “VALUE” is delivered to a real customer.

Unlike other frameworks, The Value Framework (VFM) takes responsibility for the outcome of it’s recommendations.

This book doesn’t claim to have discovered another new methodology for software or business development, but takes us back to first principles of building businesses and products that people need and love!

Ways to work together

Head Of product

If you’re struggling to strategise,  innovate, or execute I’m here to help. From creating and getting everyone aligned on product strategy, growing the product team, exploring new markets, and more, I’ll make sure you have the right conversations. 

product consultant

I can join you as a short-term product leader to help you get established, build a product culture, establish proven processes and hire the right product and technology executives for your company.

What I believe in

Autonomous, cross functional team

Removing dependencies between siloed departments, setting up autonomous teams, and giving them the space to do their best is ultimately how your product will be successful.

Obsessing on customer satisfaction

Build a customer feedback loop for discovering new ways to solve customer problems and deliver value. Your customer should be at the heart of everything you do.

emotionally mature teams

Teams that feel safe to take risks, have difficult conversations, and be vulnerable in front of one another far outperform teams without this attribute.

Innovation as a goal

Develop – and don’t stop developing – highly skilled, diverse collectives of people to push you to take in new ideas, innovate, and sustain real growth.

everyone has a voice

Diverse teams build better products, but it’s not enough. Make sure every voice gets heard in the conversation by fostering inclusive cultures and amplifying quiet voices.


Read my latest thoughts on building products people love, that teams love working on.